Hotel Business School, a New Free Educational Project from Ribas Hotels Group & KSD

Creating a thriving hotel business requires not only large investments but also a thoroughly thought-out concept and strategy. We are happy to announce the launch of Hotel Business School, a free educational initiative by KSD and Ribas Hotels Group. The program has been created by leading experts and is focused on developing hands-on skills required to launch and manage a hotel business. The first lecture will be held on April 16th!

This course will be of use to investors, developers, hoteliers, architects and anyone planning a career in the hospitality industry.

Meet the speakers of Hotel Business School:

• Artur Lupashko, founder and CEO of Ribas Hotels Group;
• Andriy Marenchuk, managing partner of Ribas Hotels Group;
• Yuliya Kosenko, chief operating officer of Ribas Hotels;
• Tetiana Morozova, lead architect of Ribas Hotels Group, co-founder & CEO of TEMO hotel design;
• Iryna Marina, project manager at Ribas Hotels Group;
• Oleksandra Sobenina, Media & Digital Head of Ribas Hotels Group;
• Yana Kuznetsova, co-founder and CEO of Ribas Invest.

The course will consist of 8 online lectures in total. Each month, students will have access to a new session and have the opportunity to discuss matters with the lecturer.

The course will cover the following topics:

• From idea to launch: how to create a unique hotel concept to attract guests.
• Design as a catalyst for hotel profitability: practical guidelines and insights.
• Managing project work effectively. How not to lose the product.
• Hotel launch. A week before and a week after.
• Modern approaches to marketing and promoting aparthotels.
• Hotel management as an art of hospitality.
• Hotel investment attractiveness.
• Sustainability, lovemark and scaling. How to build a hotel chain.

Upon completion of the course, students, in addition to being awarded a certificate of achievement, will acquire:

• Understanding of the main aspects of hotel management, including finance, marketing, and guest services;
• Knowledge about trends and innovations in the hotel industry;
• Skills in developing a hotel concept that meets the needs of today's market;
• Skills in planning, implementing, and managing hotel facilities;
• Knowledge about how to build a hotel launch strategy to maximize profitability;
• Ability in analyzing and measuring the competitiveness to develop an effective business plan;
• Skills in using social media, content marketing, and other tools to promote a brand and engage an audience.

Learn more about the course here.

You can register here.