Tourism in Ukraine during the war – myth or reality?

The article was published on the NV Business website.

Author: Yulia Kosenko, Chief Operating Officer of Ribas Hotels Group

The main tourist trend this year was a change in the concept of regions. Usually, the mountains were more of a winter holiday format. Now everything has changed.

Before the war, most hotels in Bukovel were open in winter and only partially in summer. This year, the summer season in this region has changed dramatically. It exceeded the good winter seasons in terms of performance, and even the average price was similar to the winter season. Instead, Odesa has become a more business-oriented city, with many business tourists, journalists and official delegations staying there.

The type of recreation itself has also changed. The main request of people is a reboot. They want to change the picture, not hear explosions, and restore their emotional state. The main requests of guests in the summer included an outdoor pool, SPA, and children's rooms. People choose quiet excursions in the mountains, mostly looking for something like a retreat that changes their usual picture and allows them to reboot.

Read the rest of the article here.

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