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Business plan
and concept
A professionally drawn up business plan is a guarantee of a profitable self-supporting hotel. Our experts will conduct research and help you create a business plan to start your business.
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Components of a hotel business plan
  • Market analysis
  • Creating a concept of the object
  • Architectural sketch
  • Calculation of investment volume
  • Financial model
  • Staff
  • Marketing
Results of cooperation with Ribas Hotels Group
  • Maximum usable area
  • Accuracy of realization
  • Business planning of the future facility for 5 years
1. Market analysis
Before opening a hotel, it is necessary to research the market that the hotel will enter in terms of price, competition, supply and demand, seasonal fluctuations, the level of government regulation, and the prospects for the development of accommodation services.
It is especially important to study the competition in detail in order to understand how many hotel facilities are located nearby, what kind of guests they are designed for, what their concept is, etc.
2. Creating a concept for the facility
The most popular hospitality formats among tourists are:
- traditional hotels for couples and corporates;
- apart-hotels — comfortable rooms with a kitchenette and a separate bathroom, something between an apartment and a standard hotel room;
- hotel complexes for family vacations with children or large companies;
- capsule hotels — budget hotels with high-quality renovation;
- motels — budget facilities located near the road or a large gas station.
3. Architectural sketch
The architectural sketch of the hotel describes in detail the layout of the facility's areas — rooms, transit zones, technical rooms, elevators and stairs for staff and guests. If the building has already been constructed, the necessary alterations are discussed and included in the hotel business plan.
Depending on the concept of the facility and its geographical location, it may be necessary to add some additional functional units. For example, coworking spaces, restaurants or banquet halls.
Architectural sketches should be ordered from bureaus or companies that have extensive experience in designing HoReCa facilities. This is because a hospitality facility operates according to different principles and standards than any other real estate.
4. Calculation of the amount of investment
The amount of investment in a particular project is calculated at the stage of creating a general estimate. Many factors related to the facility are taken into account, such as location, proximity to resorts or business centers, passenger traffic, competitive market share, and much more.
5. Financial model
The financial model includes:
- land purchase;
- construction
- landscaping of the territory;
- equipment of the room fund;
- equipment of the restaurant (if any);
- first tranche for initial works.
Construction is the most expensive item of expenditure. The second largest is the purchase of a land plot.
6. Staff
Depending on the format of the hospitality facility, you need to hire staff. According to the recommendation of the World Tourism Organization, the number of employees varies according to the following scheme:
- minimum staff — 4 persons;
- 3* hotel — from 8 employees;
- 4* hotel — from 12 people;
- 5* hotel — from 20 employees.
7. Marketing
Work on the promotion of the future facility should begin six months before its actual launch. The following items should be included in the Marketing and Promotion section of the business plan
- creation of a corporate identity and key brand attributes;
- website;
- advertising on outdoor media and online booking platforms;
- cooperation with tour operators;
- discounts and promotions.
As a result of cooperation with Ribas Hotels Group, you own a property that:
  • Has a return on investment of 10% per annum;
  • Organically fits into the environment, forming a single architectural ensemble with other buildings;
  • Has a functional layout that ensures comfortable access and ease of use for staff;
  • Complies with applicable sanitary, environmental, technical and aesthetic standards;
  • Thanks to its planning and architectural solutions, it guarantees an ideal ratio of operating costs and profit.
Why choose Ribas Hotels Group
  • Extensive experience

We have more than 10 years of experience in hotel design and management, and this experience works for you.

  • Guaranteed result

We develop a high-precision business plan that allows us to guarantee the hotel’s occupancy and profitability.

  • A complete package

We help you implement business processes and provide marketing support.

  • Financial responsibility

We are responsible for the quality of the project, its compliance with the business plan, and meeting deadlines.

Project examples
Frequently asked questions
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How to assess the quality of the chosen concept?

Experts can determine the quality of a concept at the stage of its formation. Looking at the plan, Ribas Hotels Group specialists will be able to tell exactly what mistakes have been made and what consequences they may entail.
The first results of the concept can be seen at least six months after the hotel's opening by analyzing the main performance indicators - occupancy and average check.

Why develop a business plan and hotel concept?

It is the business plan and concept that determine the future success of the project, being practically the only way to get an idea of the projected facility in advance and evaluate it. The concept lays the foundation for the future commercial success of the project, allows you to plan the maximum attractiveness of the facility for the consumer, ensures the competitiveness of the facility, and ensures the payback of the project within a certain time frame.

What is your experience in developing a business plan and concept?

Ribas Hotels Group has 55 properties in its portfolio that we design, build and manage in Ukraine, Moldova (1 hotel), Poland (1 hotel), Turkey (1 hotel) and Bali (8 hotels). We have 13 hotels and five Mandra glamping facilities completed and launched.

What are the requirements for the location of the future hotel?

The location should be close to airports, railway and bus stations, have convenient transportation and the necessary infrastructure - cafes, restaurants, shopping and entertainment centers.
The best option for a hotel is a separate facility, with the possibility of creating a parking lot and landscaping.

Contact us
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Ukraine

Odesa, 25 Lesya Ukrainka Avenue
Lviv, 6 D. Danylyshyna Street
Kyiv, 2 Nezalezhnosti Square, Spaces

+38 (097) 842-08-34

Poland

126, Marszalkowska Centre, Marszałkowska 134, 00-008 Warszawa

+447488817906

Bali

Jl. Raya Sanggingan No. 89, Ubud, Kedewatan, Kec. Gianyar, Kabupaten Gianyar, Bali 80571

+38 (098) 414-36-67

United Kingdom

27 Old Gloucester Street, London, United Kingdom, WC1N 3AX

+447488817906