Without promotion the owner loses 30-50% of sales. Both the level of brand recognition and the possibility of the customer base expanding suffer. Therefore, the list of our services includes:
- Segmentation of the target audience
- Development of the object’s site, in accordance with the positioning and the set of services
- Individual work plan includes marketing research, SMM, SEO-events, contextual advertising, direct advertising, printing
- Development of new services and directions for sales
- Media planning and budgeting
The main task of the department is the organization of sales and centralized booking of hotel rooms. The 40% increase of the hotel occupancy is achieved due to:
- Own base of corporate clients
- Registration in such tourist reservation systems and catalogs as booking.com, expedia.com, hotels24.ua, hrs.com and others
- Work of reservation department managers with author’s algorithms from the corporate “sales book of Ribas Hotels Group”
- Direct and telephone sales training of reception administrators
- Implementation of tariff policy and pricing: revenue management allows you to increase RevPAR from 5% to 25%
- Revenue planning
A professional hotel business management system allows you to automate many processes of a hospitality facility and make them more transparent, efficient and controllable:
- Optimization of booking, check-in and check-out processes.
- Accounting for advance payments for booking, settlement of guests and invoicing.
- Analysis of the current and projected load of the hotel.
- An effective loyalty system that allows you to segment customers according to the history of interaction with the company.
- Management of internal resources of the hotel.
- Planning and control of work of personnel.
- Increase the load. A centralized booking department will help to increase the conversion rate from applications by 25-30%.
- Full support. We help to solve legal issues of varying degrees of complexity.
- Loyal audience. The hotel’s quality control and reputation management department allows you to form a community of loyal customers.
- Exclusive contracts. The corporate sales department allows you to conclude contracts with international and national companies on the most favorable terms.
The reputation management service of a hotel facility includes working with points of contact with the hotel, processing reviews on online platforms, tracking mentions in the network, and PR events aimed at increasing awareness.
When choosing a hotel, 53% of guests are guided by reviews left by previous guests. By ignoring the work with reviews, the company suffers big reputational losses and loses profit.
How to attract customers to a hotel depends on the location, target audience, business model, marketing budget and many other factors.
The most common are the creation of an official website integrated with the hotel software, partnership with aggregators (TripAdvisor, Booking.com, etc.), digital marketing, PR events, development of a loyalty system, bonuses and special offers, work on improving the quality of provided services.
The profitability of the hotel business will grow in proportion to the growth in the flow of customers. Hotel marketing will help make the hospitality facility's occupancy high and stable, regardless of seasonality and other factors.
The function of the marketing department and the sales department is to increase the occupancy of the hotel.
If you have your own staff, we will analyze the work of the department to identify weaknesses and strengths, conduct training events and trainings, share our own best practices in order to increase the flow of customers.
Ukraine
Odesa, 25 Lesya Ukrainka Avenue
Lviv, 6 D. Danylyshyna Street
Kyiv, 2 Nezalezhnosti Square, Spaces
+38 (097) 842-08-34
Poland
126, Marszalkowska Centre, Marszałkowska 134, 00-008 Warszawa
+447488817906
Bali
Jl. Raya Sanggingan No. 89, Ubud, Kedewatan, Kec. Gianyar, Kabupaten Gianyar, Bali 80571
+38 (098) 414-36-67
United Kingdom
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
+447488817906
