2025 Ukrainian Hotel Market Overview

Ukraine’s Hotel Market Is Recovering: +96 New Properties, +7% Market Players, UAH 273 Million in Tourist Tax — Ribas Hotels Group Presents 2025 Market Review

Ribas Hotels Group has released a comprehensive analytical report, “Overview of Ukraine’s Hotel Market 2025”, presenting the latest data on the transformation of the hospitality industry under wartime conditions. The study covers key market trends, shifts in tourist flows, a new geography of investments, and prospects for infrastructure development.

Key findings include:

• Market stabilization: Ukraine’s tourism sector continues its gradual recovery. According to the State Agency for Tourism Development, the number of tourism-related taxpayers increased by 7% in 2024 compared to the previous year, though still lags 20% behind 2021 levels.
• Growth in hospitality infrastructure: Safer western regions and the reopening of several facilities led to an increase of 96 new collective accommodation properties by the end of 2024.

• Rising demand for alternative formats: The study highlights growing interest in apart-hotels, condo-hotels, and cottage villages — formats increasingly appealing to private investors.
• Partial infrastructure damage: At least 22 large hotels were damaged or destroyed across cities like Kyiv, Kharkiv, Odesa, Kherson, and others. Smaller hotel properties in most regions have also suffered partial damage. The condition of a large number of hotels in popular resort areas located in the occupied territories (Berdiansk, Henichesk, Zaliznyi Port, Skadovsk) remains unknown.

• Return of international tourists: Over 2.5 million foreigners visited Ukraine in 2024 — a 4.1% increase year-on-year. Historically, full recovery of inbound tourism post-crisis takes 5–6 years.
• Structural shift in tourism flows: Visitors from EU and allied nations are expected to fully replace those from Russia and Belarus after the war ends.

“One of the strongest recovery signals is the growth in local budgets. In 2024, Ukraine’s tourist tax revenue reached UAH 273 million — a 23% increase compared to 2023. The largest contributions came from Kyiv and Kyiv region (UAH 65M+), Lviv (UAH 47M), Ivano-Frankivsk (UAH 33M), Cherkasy (UAH 23.5M), and Zakarpattia (UAH 23M),” comments Artur Lupashko, Founder of Ribas Hotels Group.

Despite the war, the Ukrainian hospitality industry shows adaptability and resilience. The growing number of properties, stable domestic tourism, and emergence of flexible accommodation models reflect a structural transformation. Recovery remains uneven but confident, focused on safer regions and long-term potential — making hotel real estate in Ukraine an attractive asset for investors.

View the full report: https://t.me/income_property_bot.

Sources: State Agency for Tourism Development of Ukraine, State Statistics Service of Ukraine, State Border Guard Service of Ukraine, Lviv City Center for Tourism Development, Main Department of Statistics in Odessa Region, Main Department of Statistics in Kyiv City, Main Department of Statistics in Kharkiv Region, Ministry of Justice of Ukraine, open databases of hotel aggregators (HotelMatrix, www.airdna.com), analytical forecasts of Ribas Hotels Group.

About Ribas Hotels Group
A Ukrainian company specializing in the management of hotel and income-generating real estate. As of 2025, the group operates 56 hotels in Ukraine, Bali, Moldova, Poland, and Turkey.