Hotel franchise
by Ribas
Franchising with Ribas Hotels Group means joining an international hotel network operating under unified standards of product, service, and management. Our partners receive not just a brand, but a comprehensive system for creating and managing a hotel business, built on hands-on experience in developing and operating hotel projects across different countries.
Ribas franchising applies both to development projects and individual construction. The operator’s level of involvement is adapted to the project type, but the core principle remains unchanged — Ribas joins the product creation process at the very beginning and subsequently manages the hotel as the operator.
In development projects, the financial model предусматривает royalty fees from the sale of individual hotel units during the construction phase, followed by full hotel management under the Ribas brand after completion.
This cooperation structure means Ribas is involved not formally, but as a partner directly заинтересованный in the liquidity of the product, the quality of the concept, and the speed of sales. The experience of implemented projects shows that a branded product is sold on average up to 20-30% higher compared to similar properties without an operator and a clear business model.
After the property is commissioned, the operator continues working with the hotel within a long-term operational model.
In individual projects, the cooperation model focuses on building an efficient hotel business with subsequent management under the Ribas brand. The operator participates in shaping the concept and key decisions at the design stage and, after opening, takes responsibility for the hotel’s operational performance and financial efficiency.
This approach allows owners to focus on stable hotel operations, occupancy, cost control, and long-term profitability of the property as a ready-made business.
All franchising activities within Ribas are structured as a unified process consisting of three interconnected stages. This approach ensures product integrity, embeds operational efficiency from the start, and guarantees stable hotel performance after opening.
We shape the hotel as a comprehensive investment product: analyzing the location and market, defining the target audience, positioning, format, and service logic. We develop the architectural and functional model of the hotel, prepare the design brief, and build the financial model to ensure the project is economically justified and manageable from the outset.
We oversee project implementation, ensuring alignment with the concept, brand standards, and future operational efficiency. We participate in key architectural, planning, and technical decisions, assist with procurement, and prepare the property for commissioning without losing operational logic.
Upon completion of construction, we launch the hotel and take over operational management: building the team, setting up sales, marketing, and financial processes. We support the hotel during the adaptation phase and ensure stable operations, revenue growth, and service quality control.
The franchise can be granted under various Ribas Hotels Group brands, depending on the concept, location, and business model of the project.
Each brand has its own idea, positioning, and product logic, while operating within the unified operational and management system of Ribas.
One of the key and most in-demand concepts today is WOL — a brand we are actively scaling and offering as a ready-made solution for development and individual projects.
WOL — A New-Generation Hotel Concept
WOL (home + hotel) is not just a concept, but a successful and scalable business model. The aparthotel format combines full-service hospitality with the comfort of a private apartment (each room features a kitchen and a workspace), attracting guests for both short-term and long-term stays.
The infrastructure of WOL properties is designed for maximum comfort and guest retention:
- Modern coworking spaces for remote work;
- Fitness centers and spa complexes (rooftop pools, saunas, massage areas);
- Rooftop bars, cafes, and lobby areas;
- Pet-friendly services and equipment rentals.
Thanks to this ecosystem, the model generates stable year-round demand, mitigating the impact of seasonality. For example:
- Aparthotel Expertise: Ready-made solutions for your format with emphasis on investor model manageability, effective sales and high client service.
- Financial Logic Before Construction Starts: Financial model and monetisation scenarios as the foundation for decisions in design, procurement, sales and launch.
- Profitability Focus in Model: Financial model can set target indicators of up to 10% annually over a 10-year horizon.
- Brand Recognition: Building consumer trust through years of expertise and the strong Ribas Hotels Group brand.
- Proven Processes: Use of ready-made operational standards for quick start and stability.
- Social Media Promotion: Effective marketing through a brand that increases trust and attracts guests.
- Expertise Exchange: Access to team knowledge for joint success of your project.
- Provision of Ribas Hotels Group hotel network standards.
WOL Home + Hotel Franchising is Designed for Strategic Support to
- Investors seeking passive income
- Developers
- Landowners
- Government representatives, municipalities
In addition to our main format, we offer several concept brands for franchising that cater to the diverse needs of the market and our target audience:
- Ribas Hotels — classic hotels with high standards of service and infrastructure.
- by Ribas — unique concept and boutique hotels.
- Mandra Moments — a network of atmospheric glamping sites and eco-resorts for outdoor recreation.
The WOL lifestyle modern aparthotel format is proving successful and is being scaled up. Our properties (both operational and in the launch phase) are located in the following areas:
- Odessa (WOL.121)
- Bukovel / Polyana (WOL.07)
- Polyana village, Zakarpattia (WOL.GREEN Polyana)
- Yaremche (WOL.311 — under development)
- Vinnytsia (WOL.Vinnytsia — under development)
No, this type of partnership is not available. We are responsible for ensuring flawless adherence to service standards for our guests and guaranteeing financial performance for our investors. Trust in the Ribas brand is based on total quality control.
That is why a franchise agreement is signed exclusively on the condition of our operational support and only with partners whose professionalism we are absolutely confident in.
Ukraine
Odesa, 25 Lesya Ukrainka Avenue
Lviv, 4. Ferentsa Lista Street
Kyiv, 2 Nezalezhnosti Square, Spaces
+38 (097) 842-08-34
