It has now been established that a professionally designed, well presented and appropriately branded scheme can attract interested property buyers, achieve premium unit prices and sell faster than unbranded projects.
The days of “build and buy” are long gone. Branded residences are increasingly becoming the “standard” and competition is becoming fiercer. And with an ever-increasing expectation for the best deal, today's affluent buyers are highly informed, with a large selection of luxury home listings to choose from in nearly every corner of the world.
About brand strength with examples of global players in the hotel industry - read the full version of the study:
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