The book «more then a service»



Three Pillars of a successful hotel project:





Only practical tips from the experts!

How to prepare for the season and ensure a full hotel occupancy?

How to reorganize the hotel-restaurant complex with maximum benefit?

Workshop program

9:30 - 10:00


10:00 – 10:40

Victoria Kofman, the leading marketer of Ribas Hotels Group

"Marketing in the hotel business: top-10 tools of the profitable hotel"

10:40 – 11:00

Julia Shtaer, the head and the “heart” of “Shtayer” company

“Sleep is the key product of your hotel”

11:00 – 11:40

Ksenia Dronga, the Wall Street business hotel manager

“How to evaluate the profitability of a hotel to make the right management decisions: discounts, work with sales channels, cost of rooms and pricing”

11:40 – 12:00

Coffee break

12:00 – 12:40

Valeria Rozhko, the head of booking department, Ribas Hotels Group

“How to avoid mistakes in the sales department that cost you thousands of dollars. Sales to outsourcing: the pros and cons”

12:40 – 13:00

Pavel Bogdan, the director of Solar-tech company with more than 7 years experience

“Solar panels and collectors: save and earn up to 20% per year”

13:00 - 13:40

Artem Dmitrichenko, “Hostel Friday” manager

“Revolutionary format in the hospitality industry: a concept for millennials”

13:40 - 14:40


14:40 - 15:00

Yana Kostanda, the owner of the “Zont Street” brand and “Zont Odessa” company

"Exterior: the favorable design of the summer area"

15:00 - 15:40

Vitaly Schwarzwalder, the architect and “IMLA architects” founder.

"Development of the concept for resort hotels: TOP-10 absurd mistakes while planning"

15:40 - 16:00

Vasily Kalashnik, the director of the hotel furniture department "MERX"

"Hotel furniture: advantageous equipment and proper placement"

16:00 - 16:20

Coffee break

16:20 - 17:00

Oksana Marashkina, the park hotel "Cypress" acting director.

"Control and accounting: how to optimize costs and increase financial performance"

17:00 - 17:20

Dmitry Yakovenko, Whirlpool Professional Ukraine

“The laundry in the hotel: to be or not to be?”

17:20 - 18:00

Panel discussion


Ksenia Dronga

The director of Wall Street Business Hotel

More than 8 years of work in the Merit hotel chain in Cyprus, the Otrada boutique hotel, the Aleksandrovskiy business hotel, and others. Ksenia collaborated with FED corporation and signed a contract with the Nestle concern worth 500,000 hryvnia. She knows how to fill the hotel by 90% in any season.

Victoria Kofman

Marketing director with over 6 years experience.

Victoria has developed and conducted more than 50 network events, has implemented more than 100 large-scale advertising campaigns. She has a great experience in organizing and conducting photo and video shooting in the hotel industry. Victoria is going to tell you how to create a website with good sells; how to increase activity and sales in the off-season.

Vitaly Schwarzwalder

The architect and founder of IMLA architects

He knows firsthand what a successful concept is for a hotel and a hostel. He is the author of such projects as "Friday Hostel", "City Hotel Bortoli", "Hypertype". Vitaly knows how to avoid mistakes when designing a hotel.

Artem Dmitrichenko

Friday Hostel Network Manager

He is going to share the unique experience of creating Ukraine's first hostel with hotel service, included in the top 5 best hostels according to International Hospitality Awards 2017.

Valeria Rozhko

Valeria is the head of the booking department and also the author of corporate benefits "Control and Service" and "Sales book".

Valeria’s department consists of 16 experts processing more than 900 incoming calls per day. She became the founder of the department structure called "Service: control and quality."

Oksana Marashkina

Oksana is the acting director of the park-hotel "Kiparis" who has over 10 years experience in the hotel business.

Oksana’s management talent helped to start numerous successful hotel projects. The main questions to be discussed on the event: how to monitor the financial accounting, where to find employees for the season, how to improve the performance of a hotel and others.

Yana Kostanda

Yana is the owner of the “Zont Street” brand and “Zont Odessa” company. She is also the managing partner of LLC “STS Yug” for the development of the South of Ukraine.

Yana can find an approach to each project. She collaborates with “FEST” group, “InterContinental Kyiv”, “HYATT”, “Pharaoh”, “Grand More”, “Happy In” hotels and many private clients.

Vasily Kalashnik

Vasily is a director of the hotel furniture department "MERX" in the Southern Region with more than 15 years of experience in HoReCa.

He is going to share practical tools that helped such well-known objects as “Maristella club,“ Duke hotel” and “La Giaconda” hotel to become successful. The expert will explain how the correct furniture placement affects the service, reviews and net profit of the object.

Bogdan Pavel

Bogdan is the director of “Solar-tech” company with experience of more than 7 years.

He cooperates with more than 250 private households and hotels, providing heated pools, hot water, network and autonomous stations operation, and functioning of the stations at a green rate. The expert will tell you how to save and earn with alternative sources of electricity in the age of high technologies.

Julia Shtaer

Julia is the head and the “heart” of “Shtayer” company.

Julia Shtaer is in the textile business since 2001. In 2005, her company became the winner of the international exhibition “Kiev Fashion”. Such famous persons as Serena Williams, Ashton Kutcher as well as football players of “Roma”, “Manchester City”, “Napoli”, Ukrainian, Netherlands and other teams slept on Shtayer’s bedding. Shtayer’s bed linen included world Hollywood stars: Serena Williams, Ashton Kutcher, as well as players of the famous football teams Roma, Manchester City, Napoli, teams of Ukraine, Holland and other countries.

Dmitry Yakovenko

Dmitry Yakovenko, Whirlpool Professional Ukraine

Dmitry is going to share the unique experience of creating laundry facilities in hotels with a short payback period and minimal investment.

Cost of participation

Number of people

Before 03/30/2018

1200 UAH

2000 UAH

2400 UAH


Before 04/09/2018

1400 UAH

2400 UAH

3000 UAH

On the day of the seminar

1600 UAH

3000 UAH

3600 UAH

April 17


Park Hotel "Berezka"
Kurortny Ave., 35

+ 38(093)-365-72-07

April 19


Hotel complex "Edem" Odessa region, Belgorod-Dnestrovskiy district, Zatoka, Ozerna st. 12a

+ 38(093)-365-72-07

Event video