WOL Expands Its Footprint: Launching a New Aparthotel in Vinnytsia
5 minutes
Lifestyles have changed. People are working remotely, travelling more often, and choosing short trips instead of long holidays. Real estate is transforming accordingly. WOL is a product created for this new mobility.
Recent years have shown that demand for flexible living formats is growing systematically. The culture of workation — a combination of work and travel — has already become part of the global lifestyle. According to Booking.com and Airbnb, more than 60% of Gen Z and millennials are testing the remote work format while travelling. People are increasingly choosing not one long holiday, but several short periods of recharging throughout the year. In this model, real estate ceases to be a static asset and becomes a service.
The WOL (way of living) concept emerged precisely as a response to these changes. It is not just about apartments, but about a service model of accommodation with centralised management. Residents get transparent booking without intermediaries, clear terms of residence, the option to stay from one week to a year, and a full range of amenities — a lobby, co-working space, recreation areas, and, depending on the property, a fitness centre or spa. The format also provides a pet-friendly environment, which has become the norm for modern customers.
Ось переклад англійською для міжнародної аудиторії — у професійному, інвестиційно-орієнтованому тоні:
For investors, WOL is not a standalone apartment without management — it is part of a fully operating hospitality business. The property includes shared infrastructure such as restaurants, SPA facilities, reception, lobby areas, and administrative spaces. This integrated ecosystem creates additional value for every unit.
Each apartment is delivered as a turnkey product, fully equipped — from furniture to slippers and bed linen. The units are integrated into a centralized operational model managed by a professional team. This structure enables a predictable revenue system and standardized service quality.
The format has already proven its effectiveness in several regions of Ukraine — in Odesa (WOL.121), Polyanytsia (WOL.07), and Polyana. One example is WOL.GREEN Polyana, where the recreational potential of Zakarpattia is combined with a professionally managed serviced model. Following confirmed demand and stable operational performance, we made the strategic decision to scale the concept across regional centers.
The next step is WOL Vinnytsia, developed in partnership with ARHA GROUP. The project features a five-storey aparthotel with 78 units of various categories and layouts. The property will include a breakfast area, coworking space, fitness center, lobby lounge, commercial premises on the ground floor, and a conference hall. Vinnytsia is an active regional hub with a развитed business environment, strong educational sector, and steady domestic traffic, forming a foundation for year-round occupancy.
In terms of investment logic, apartments in WOL represent property ownership and participation in the hotel business. Once the property is commissioned, the management company takes over full operational management, and the owner receives income in accordance with the financial model. An additional advantage is the opportunity to stay in your own room.
We are convinced that if you invest in real estate, you should invest in hotels, and if you develop a format, you should do so systematically. WOL is not a single property, but a strategy for the development of serviced real estate in Ukraine. And WOL Vinnytsia is the next step in the formation of a network of new-generation apart-hotels.
