Creating a thriving hotel business requires not only large investments but also a thoroughly thought-out concept and strategy. We are happy to announce the launch of Hotel Business School, a free educational initiative by KSD and Ribas Hotels Group. The program has been created by leading experts and is focused on developing hands-on skills required to launch and manage a hotel business. The first lecture will be held on April 16th!
This course will be of use to investors, developers, hoteliers, architects and anyone planning a career in the hospitality industry.
Meet the speakers of Hotel Business School:
- Artur Lupashko, founder and CEO of Ribas Hotels Group;
- Andriy Marenchuk, managing partner of Ribas Hotels Group;
- Yuliya Kosenko, chief operating officer of Ribas Hotels;
- Tetiana Morozova, lead architect of Ribas Hotels Group, co-founder & CEO of TEMO hotel design;
- Iryna Marina, project manager at Ribas Hotels Group;
- Oleksandra Sobenina, Media & Digital Head of Ribas Hotels Group;
- Yana Kuznetsova, co-founder and CEO of Ribas Invest.
The course will consist of 8 online lectures in total. Each month, students will have access to a new session and have the opportunity to discuss matters with the lecturer.
The course will cover the following topics:
- From idea to launch: how to create a unique hotel concept to attract guests.
- Design as a catalyst for hotel profitability: practical guidelines and insights.
- Managing project work effectively. How not to lose the product.
- Hotel launch. A week before and a week after.
- Modern approaches to marketing and promoting aparthotels.
- Hotel management as an art of hospitality.
- Hotel investment attractiveness.
- Sustainability, lovemark and scaling. How to build a hotel chain.
Upon completion of the course, students, in addition to being awarded a certificate of achievement, will acquire:
- Understanding of the main aspects of hotel management, including finance, marketing, and guest services;
- Knowledge about trends and innovations in the hotel industry;
- Skills in developing a hotel concept that meets the needs of today's market;
- Skills in planning, implementing, and managing hotel facilities;
- Knowledge about how to build a hotel launch strategy to maximize profitability;
- Ability in analyzing and measuring the competitiveness to develop an effective business plan;
- Skills in using social media, content marketing, and other tools to promote a brand and engage an audience.
Learn more about the course here.
You can register here.
