Hotel promotion: your property will be booked but by Siri

If you know the answer to this question, then you are already aware that the world's leading agencies have long decided on trends. And they, trends, differ significantly from the previous ones in their effectiveness. Instagram Facebook, YouTube in the first place — close cooperation with bloggers. A huge loyal audience follows them, trusts them, and imitates them in many ways. Therefore, such advertising is much more productive than commercials on television, on the Internet, on the radio. I advise you to initiate sweepstakes and take an active part in forming the target audience. I am sure that those hotels that take a course to change their marketing strategy in this direction will not be disappointed.

He wants to book a hotel only with a phrase spoken out loud.

Taking into account the tastes and requirements of each person, the Siri search engine will now be able to independently select a place to stay. These services are already available in cars. Voice control in them via Siri and Google Assistant is provided by the CarPlay system.

Now users do not need to spend time searching and analyzing information in web search engines. People like to "sit" in social networks, communicate more with family and friends, engage in their favorite Hobbies, and not solve organizational and everyday issues.

No less important is the assessment of the level of service at Booking.com and other online booking resources. After all, during the search and determination of the hotel, guests are mainly guided by comments: conclusions and impressions. So pay special attention to them. After all, an impeccable reputation is the key to success in the hospitality industry.

In some countries, such as Australia, payroll taxes are a high percentage. The night shifts are also paid higher. Therefore, hotels have implemented automated check-in, which has already become the norm on the continent. At night, the administrator is not at work. The guest serves himself. The day before, he gets a code, after entering which you can get inside. Directly at the hotel, the guest picks up their key from the locker and goes to hisroom.

In Ukraine, at night, the receptionist at the workplace is a common thing. Clearly, taking into account the experience of our Australian colleagues, we should rethink certain internal processes and introduce new technologies.

Several mini-hotels of the Ribas Hotels Group chain have carried out staff optimization. The ratio of salary expenses to profit in percentage comparison at such facilities is the highest. Their salary should be lower, because the gross product per hotel is small. However, the administrator's earnings can not be scanty just because the hotel has a small number of rooms. Therefore, it is necessary to improve operational processes. For example, to optimize the salary fund some European hotels, like Ibis, connected the reception and the bar. The receptionist at night settles guests and takes orders for cocktails, that is, also performs the duties of a bartender.

This year will force you to make non-standard decisions in optimizing hotel costs, and most importantly-do not reduce the quality of services provided and maintain the reputation of the hotel.

The direction of Revue management (pricing), in my opinion, remains at a fairly low level: many complications arise when working with price dynamics. Such difficulties most often appear in the work of mini-hotels, hostels and mini-hotels with a small number of rooms. After all, Ukraine still lacks qualified managers who could successfully apply and implement such technologies in their work. When making a budget, experts carefully examine all aspects of cost formation and identify weaknesses. Thankfully, they clearly know when and how to reduce the room fee, and when to increase it.

When setting rates, hoteliers must constantly monitor market fluctuations: determine which categories are in demand, the price level, and what events affect the rise and fall. Resources such as Booking.com, TravelLine, TripAdvisor, give you the opportunity to monitor pricing in the market, get acquainted with the prices of competitors and other processes that matter.

It is very important to properly manage the price of a room. For example, the total revenue of a hotel is affected by the cost of a single room. So, if you do not raise the fee at the right time by at least 100 hryvnia, the total amount per day of the hotel, which has, for example, 20 rooms, will decrease by 2000 hryvnia. This amount may cover part of the maid's salary, for example.

New offers are constantly appearing on the market. This year's conditions will bring tough competition to entrepreneurs. Hotels must constantly monitor the proposals of the suppliers. Perhaps there are new interesting products manufacturers of mini-perfumes, textiles, household goods, etc. be in search of current novelties or analogues that have high quality and are not inferior to previous products.

It is no secret that the cost of electricity supply is increasing, so all the services that are associated with it are also increasing in price. For example, the cost of servicing washing machines will increase. If earlier the hotel paid 15 UAH for a kilogram of Laundry, in the near future it will cost 17 UAH.

The results of the year 2019 depend only on you. The circumstances of success or failure are already being formed today. And only your choice is decisive.