Join us for an online lecture hosted by Oleksandra Sobenina, Head of Media&Digital Ribas Hotels Group on July 30. The speaker will cover “Modern approaches to marketing and promoting of aparthotels" as part of the Hotel Business School free educational project launched by Ribas Hotels Group and Kyiv School of Development.
In her lecture, Oleksandra Sobenina will speak on:
- The difference between modern and traditional marketing;
- Internet consumption trends in 2024;
- Providing a two-way communication with potential customers and creating multichannel advertising campaigns;
- Key milestones and specific features for promoting aparthotels.
This is the fifth lecture of the Hotel Business School project from KSD and Ribas Hotels Group. You can register for the lecture and access other videos by clicking here.
This course will be of use to investors, developers, hoteliers, architects and anyone planning a career in the hospitality industry.
What will trainees acquire through the course?
- Understanding of the main aspects of hotel management, including finance, marketing and guest services.
- Knowledge about trends and innovations in the hotel industry.
- Skills in developing a hotel concept that meets the needs of today's market.
- Skills in planning, implementing and managing hotel facilities.
- Knowledge about how to build a hotel launch strategy to maximize profitability.
- Ability in analyzing and measuring the competitiveness of an effective business plan.
- Skills in using social media, content marketing and other tools to promote a brand and engage an audience.
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