Top ten hotel trends and a set of tips on how to respond to them in 2018.


Artur Lupashko
CEO OF RIBAS HOTELS GROUP
The marketing tools that worked two years ago are no longer paying off. What surprised guests at the hotel a year ago is now taken for granted.
In 2018, there will be companies that work with CRM systems and automated control systems, as well as hotels that communicate with their guests in social networks, respond to reviews and always compromise with the guest.
On top will be managers who invest in training their employees and simplify all their processes.