Management
by Ribas

The hotel management service from Ribas Hotels Management covers the full cycle of operational management—from launch to daily operations, including marketing, sales and revenue optimisation.

Hotel management becomes essential when owners need to transform a property into a manageable business with predictable processes, standardised service and systematic revenue management.

We assume operational responsibility: we build teams, set up systems, ensure sales, control quality and financial discipline, allowing owners to focus on investment decisions rather than daily management risks.

Ribas Hotels Group expertise encompasses 56 hotels in management, design and construction with over 300,000 guests.

What Owners Receive:

• Turnkey management without the need to form an internal operational team
• Access to established standards and practices from 11 years of company experience and expertise
• Transparent control system: regular reporting, KPIs, quality and financial audits
• Sales department and booking operations, including 24/7 call centre and contractor relations

Who This Service Suits

The service suits investors, developers and owners of 3-star, 4-star and 5-star properties: resort beach and ski hotels, city hotels, boutique hotels and aparthotels who need to:

• Launch a new hotel and efficiently establish operational systems
• Build sales, increase ADR and occupancy through systematic marketing and revenue management
• Remove operational burden from owners and reduce personnel management risks
• Standardise service and quality control, stabilise reputation on key platforms
• Implement financial discipline (budgets, management accounting, P&L, cash flow) and manage profitability through revenue/expense control

• Target audience research, positioning formation, marketing strategy development and product offerings (including new services)
• PMS, CRM, IP telephony set-up; connection and optimisation of distribution channels (OTAs, tour operators)
• Staff recruitment, adaptation and training to standards; KPI implementation and talent pool formation
• Legal support: contracts, fire safety, organisational and legal structure
• Financial planning: income/expense budget, management accounting

• SMM, website (creation or modernisation), digital advertising and outdoor advertising, blogger engagement, photo/video production, exhibition participation
• Building audience attraction system for direct booking, trend monitoring and activity adjustment
• Target effect: brand awareness growth and conditions creation for 10-15% ADR increase

• Sales strategy development, revenue management, contractor relations (over 100 tour operators)
• 24/7 call centre: inbound/outbound calls, messengers, email; social media lead processing; guest support from invoice to check-in
• Corporate sales for low season, “sales book”, loyalty system
• Target effect: conditions creation for occupancy and ADR growth from first year

Daily Operations and Personnel

• Recruitment, training, labour standards, corporate events; performance evaluation by KPI
• Implementation of unified service standard for all guests and execution control

Finance and Audit

• Management reporting (balance sheet, P&L, cash flow), budgeting, tax accounting
• Revenue/expense control focused on profit maximisation

• Guest support from check-in to check-out; “mystery guest/call”, staff certification
• Review monitoring (Booking, Google, TripAdvisor) and online reputation; communication work and improvements

Monitoring and Optimisation

• Regular owner reporting, KPI analysis, plan and process adjustment based on data
• Remuneration model: 3-5% of gross revenue or 20-30% of net profit