Marketing
& Booking
by Ribas
Marketing and Booking is a service that transforms hotel sales from a “manual mode” into a structured, manageable system. Ribas Hotels Group takes responsibility for organizing and controlling the entire chain: from connecting and configuring sales channels to implementing pricing policies, training the team, and automating processes through professional software solutions.
The result for the owner is predictable bookings, transparent pricing, disciplined lead management, and clear sales control without micromanagement. This increases the likelihood of higher occupancy and improved RevPAR (revenue per available room) through the right channel structure, demand control, and systematic team performance.
Controlled occupancy growth. We structure inquiry and booking processing to minimize lost leads and improve conversion. A centralized booking department can increase conversion from inquiries by 25–30%.
Balanced channel mix and reduced OTA dependency. We connect key OTAs while simultaneously developing direct sales and database-driven strategies to ensure revenue does not rely on a single source.
Pricing policy that manages demand. We implement pricing rules and rate structures that allow you to plan profitability and avoid chaotic discounting.
System-driven sales through a trained team, not a “strong administrator”. We train staff in sales standards, scripts, objection handling, upselling (upgrades, room categories, packages), and quality control.
Reputation management and guest retention. Our quality control and reputation management team helps build a loyal customer community and reduce losses caused by negative guest experiences.
Corporate sales and contracts. Our corporate sales department enables agreements with international and national companies under competitive terms.
Full support in related matters. We assist in resolving legal matters of varying complexity to ensure sales and contracting processes run without disruption.
This service is particularly relevant when you need a controlled result without restructuring the entire business internally:
- Owners and investors of new or small-to-mid-sized hotels who require a turnkey sales and booking system, fast connection to effective channels, clear demand management rules, and transparent control.
- Hotel managers facing low or unstable occupancy, where bookings exist but lack predictability, profitability planning, and structured pricing control.
- Properties heavily dependent on OTAs, without a corporate client base, generating limited direct sales and underperforming in upselling and ancillary revenue.
- SMM, website development or modernization, digital and outdoor advertising, influencer collaborations, photo and video production, participation in exhibitions.
- Building a system to drive audiences toward direct bookings, monitoring market trends, and adjusting activities accordingly.
- Target effect: increased brand awareness and creation of conditions for raising ADR by 10–15%.
Ribas Hotels Group specialists help organize sales and centralized room inventory booking through the following methods:
- Working with an in-house corporate client database.
- Selection of sales channels, registration on OTAs and advertising platforms.
- Booking specialists operating under the proprietary Ribas Hotels Group program.
- Training front desk staff in direct and telephone sales.
- Sales planning and dynamic pricing strategies.
- Preparation of hotel and service descriptions, contract signing with tour operators/travel agencies.
- Integration of CRM and IP telephony.
- Implementation of automation software (Servio/CRM/IP telephony).
A professional hotel management system allows automation of most hospitality processes, making them more transparent, efficient, and controllable:
- Optimization of booking, check-in, and check-out processes.
- Advance payment tracking, guest billing, and invoicing.
- Analysis of current and forecasted hotel occupancy.
- Implementation of an effective loyalty system that enables customer segmentation based on interaction history.
- Management of internal hotel resources.
- Staff planning and performance control.
Ukraine
Odesa, 25 Lesya Ukrainka Avenue
Lviv, 4. Ferentsa Lista Street
Kyiv, 2 Nezalezhnosti Square, Spaces
+38 (097) 842-08-34
