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Marketing

How Ukrainians feel about holidays during the war: research from Gradus for Ribas Hotels Group

8 January 2024
3 minutes

Ribas Hotels Group together with Gradus made an analytical report “Survey of Ukrainians about holidays in Ukraine” to study the general attitude of Ukrainians to recreation during war. Previous assumptions indicated that a significant portion of the population has a positive attitude towards the idea of relaxation and views it as an opportunity to switch away from constant stress.

It should be noted that the majority of respondents have a positive attitude towards holidays during martial law: 78% have a good attitude towards holidays in Ukraine outside the home; 56% have a positive attitude towards holidays abroad.

According to the study, 77% of respondents have been on vacation in the last 3 years. 88% – do not refuse the option of vacation if there was such an opportunity. Among those who had vacations over the past three years: 49% vacationed only in Ukraine, 46% – both in Ukraine and abroad.

Read full version of the study:

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