By Yana Kuznetsova, co-owner and CEO of Ribas Invest
The hotel industry in Ukraine is on the rise, and there is also a growing demand for travel services; and innovations and special concepts are emerging as key success factors. According to our expert opinion, health complexes, villa communities, glamping sites and one-of-a-kind conceptual hotels should be mentioned among the types that will be relevant on the income real estate market in the coming years.
Recreation + Wellness
According to the survey of Ukrainians about recreation in Ukraine, conducted by the Gradus research company for Ribas Hotels Group, more and more Ukrainians give preference to active recreation and healthy lifestyle. Newly established hotels already take into consideration special needs, the physical condition and health of their guests. For example, you can find medicinal tea and high-quality water in hotel rooms. There is a certain rituality towards health.
Tourists choose various vacation destinations in complexes of similar type according to their additional needs. For example, in Odesa, the strongest tourist magnet is the sea. And in the Carpathian region, which is now rapidly growing, skiing is the major attraction in winter. You can swim in the lakes and rivers and enjoy nature, go mushrooming or just relax there in summer.
The resort of Polyana in the Transcarpathian region is famous for its nature with a lot of mineral water springs, in particular, Polyana Kvasova. Although the resort used to be mainly for the elderly, today the place also attracts young people aged 20 to 30 who care about their health.
The trend of creating concepts and conditions for guests who value their health is growing in popularity and expected to continue to grow even more.
Villa Communities
Villa communities are increasingly in demand among Ukrainians, as they combine the amenities of a private home with a full-fledged infrastructure similar to that offered in hotels. In addition, these communities are often located in quiet places in natural surroundings.
When vacationing in the Carpathians in a villa community, people can feel more privacy and get immersed in nature, particularly in places such as the village of Mykulychyn, Ivano-Frankivsk region. Bukovel, on the contrary, suggests non-stop action and dynamism, which is an ideal choice for those guests who are looking for an exciting and vigorous vacation experience.
Glamping Sites
Glamping is one of the areas of green tourism, which is an outdoor recreation activity in special tents with some hotel amenities such as bed, furniture, kitchen, shower and bathroom. Glamping cannot be compared to either conventional campsites or classic hotels, which are abundant in Ukraine. It is something fresh and unique.
This is the next level after spending a vacation in a villa. Glamping is designed for those who are looking to get fully immersed into themselves and nature. Although this is not a large-scale development, every little detail has been thought through in glamp camps to ensure coziness.
These sites are typically located in picturesque settings where you can enjoy the spaciousness and quietness of nature. They offer an opportunity to get rid of the stress and hustle and bustle of the city. These are places where you can savor your privacy paired with infrastructure and comfort and take good photos, as this is an unmatched Instagram location.
Developing a Hotel Concept
The modern approach to creating a hotel is different from the traditional view. It is no longer relevant to build a hotel with a set of standard facilities, such as a restaurant, spa and fitness club. Today, hotels come to the market as unique concepts, which opens up new opportunities for competition. Each property no longer simply offers services but also comes with its own ideology.
The main questions guests will ask are: What is the concept of your hotel? What level of infrastructure do you offer? What can I do during my stay at your hotel? What are the spa options?
This is a trend towards establishing distinctive hotels. Each new hotel is supposed to have a truly unique atmosphere, which is implemented through a well-developed concept. Today, a guest’s hotel experience is not only about staying in the building, but also about communicating with its idea, choosing what it can offer, and interacting with what it offers.
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