Andrii Marenchuk, managing partner of Ribas Hotels Group, shares his experience and tells which hotels will be preferred by tourists and visitors in the near future.

The creative concept is what makes the hotel special and keeps guests coming back to it again and again. It usually represents the continuation of the local environment, its history, and its culture. And it is precisely this concept that adds value to the object. The more unique it is, the more the establishment stands out among others and the greater value it provides to guests.

Trends in hotel concepts

The relevance of certain hotel concepts is influenced by external factors, in particular, global trends in technological progress, ecology, and globalization. Based on these factors, we can distinguish several latest trends regarding hotel concepts in the near future.

Authenticity

One of the trends is to maintain authenticity because tourists always strive for this kind of experience. For example, when you travel around France, you want to understand and see in the hotel what makes the country unique.

We also tried to reflect the authenticity of the area within the concept of the future cottage community called PÓTAY. It is located in the village of Yablunytsia, therefore, in the project we laid the concept of an abandoned hamlet. This will be traced both in architecture and in landscape solutions. We plan to refuse additional landscaping between houses and want to see how nature will act in a given situation. We do this in order to integrate the object as much as possible into the area.

Visualization: PÓTAY cottage town in the village of Yablunytsia.

In addition, we analyzed that tourists on hikes often stop in abandoned houses. We were inspired by the story that after spending the night in such a house, a group of tourists leaves water, food, matches for those who may also reach there but will not have everything they need. As part of the service, we thought that our houses could become a kind of abandoned hamlet. We want guests to leave something when checking out to the next people who will stop by the house. That is why we developed special welcome kits.

Another one of our future projects will be a cottage community with a concept familiar to us all since childhood. It is based on nostalgia for being in the village with my grandmother. We strive to recreate the atmosphere where each house is unique, and fruit trees grow in the yard. Through this approach, we will give our guests the opportunity to plunge into the rural atmosphere, to feel the attractiveness of simplicity and tranquility which is often missed in the modern urban environment.

Globalization

Another trend that is now widespread around the world is related to globalization. Environmental initiatives and anti-discrimination movements are becoming especially popular. These global issues are also reflected in hotel concepts that actively support social initiatives. For example, one of the hotels in Germany joined the movement to protect rare species of monkeys from the IUCN Red List. In this hotel, every corner is permeated with stories about monkeys, and animal figurines are sold. All money from sales goes to support monkeys. This establishment works not only for profit but also has its own mission. Guests appreciate socially responsible businesses, especially those that raise uncomfortable social issues in their activities. The hotel staff not only provides guests with service but can also talk with them about current problems.

Photo: Graal Resort retreat hotel by Ribas in Bukovel.

Another example is the hotel of the international chain Indigo, part of a large corporation IHG. It is located in Australia and schematically does not differ from the others, but its concept has a special subtext. It reflects support for the LGBT movement. So, the design of the hotel is based on the story of an activist who went to the Australian parliament in pink with a single picket in support of the community movement back in the 1980s. Indigo hotel was created in the context of supporting this direction: the entire interior is permeated with pink shades, but it's still not enough to create the impression of an establishment in the Barbie style. Thus, the design combines pink with more restrained colors such as blue, black, etc.

This hotel became not just a place to stay but also a symbol of support for the LGBT community. All staff know its history and support the LGBT movement. They also provide information about the prides taking place in the city. This creates an atmosphere of security for guests who are members of the LGBT community.

Such projects are examples of how hotel chains can adapt their hotels to the needs of a particular audience, understanding its values and interests. They do not just provide services but create a special atmosphere that meets the philosophy of the hotel and its guests.

Read more on the website PRAGMATIKA.MEDIA.

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